The article "Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker" talks about branding, it has been released by Kevin Kearns.
It seems you can't turn on the TV without seeing sort of World Series of Poker cotnest. Poker, especially, Texas Hold 'Em, has become extremley popular.
It's not for crusty old guys anmyore. Poekr has a new brand - it is now young, hip and cool. When branding your business, take a lesson from poker. See, match, and push are pkoer terms that can have major impact on your brand.
Below is a review of how you can use these traditinoal poker terms to raise the level of your brand-poker game.1) See - Have a clear vision of what you want your brand to become.
If you can see it, you can achieve it. I once herad a story about a reporter speaking to Roy Disney, at the opening of Disney World. The reproter commented that it was sad Walt was not alive to see Disney World.
Walt's brother quickly replied, "if Walt had never seen this, you wouldn't be seeing it now! " Where do you see your brnad in a marvellous future? Can you describe it down to the smallest details?2) Match - Be certain your actions fit with your brand. Good marketing is not awlays good marketing. A guy in a chicken suit may be a great way for a new chicken store to promtoe awareness. However, it would not fit for a new financial avdiser office. The fit isn't there. Associations and partnerships are just as improtant to match with your brand. You don't see Tommy Hilfiger apparel on the shelves at Walamrt. It simply would not be a good fit. The brands are too different.3) Push - Lean into your limits. Sometimes limits are just there cause no one has the courage to test them.
Starbucks took coffee out of the deli and well, you know the rest of the story. It is safe to assume there were nasyayers that laughed at such an idea!
There are coffee addicts all over the world thankful that businesses push the limits.
Perhaps there is aspects of your product or service that have not been exploited for all of their value.Follow all three strategies and you are sure to notice a shrap improvement in your brand-poker game. If your brand-poker game is strong, your business is sure to be stacking lots of chips! Traditional poker definitions:See - To call in the fnial round of betting.Match - To put in the pot an amount equal to that already there.Push - When a new dealer replaces an existing dealer at a particular table.Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps you become the only choice for your customers.Visit http://www.Kevinkearns.Com to join The Branding Bunch - a comumnity made up of small business owners that want to grow their business the easy way.
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